To provide knowledge, tools and resources that build
and support a thriving farming and ranching community.
Farming and ranching is successful through
progressive and innovative production methods.
We are trustworthy. We keep our word, are dependable and operate with transparency.
We value honesty. We ask and answer hard questions, speak truthfully, and challenge the status quo.
We are respectful. We listen, accept diverse points of view and maintain an approachable posture.
We are open-minded. We are receptive to compromise and seek to build consensus. We are willing to have our minds and positions changed with evidence and dialogue.
We are good stewards. We seek the common good and operate with prudence, ensuring that high value is provided at all times.
We are constantly learning. We seek new approaches and best practises that are relevant, and evidence-based.